By: Ian Luebbers, Founder of Minerva, When most entrepreneurs put together their pitch, they focus primarily on the words they are going to say. This seems sensible. After all, without words you wouldn’t be able to convey your message. But it turns out, words are the least important part of your pitch. According to a widely reported study, […]
How Many Elevator Pitches?
Here at Tech Ranch, and in basically all other entrepreneur development courses, we discuss “The Elevator Pitch”. It is a fundamental requirement for all entrepreneurs to master in order to articulate what they do, how they do it and why they do it. That being said, however, there are many situations for which the elevator […]