Tech Ranch Austin

Using Vocal Expression and Hand Gestures for an Unforgettable Pitch

By: Ian Luebbers, Founder of Minerva,

When most entrepreneurs put together their pitch, they focus primarily on the words they are going to say. This seems sensible. After all, without words you wouldn’t be able to convey your message.

But it turns out, words are the least important part of your pitch.

According to a widely reported study, the actual words you speak may make up just 7% of your overall communication. The other components are your vocal expression (38%) and your body language (55%). Think of your words as components of a circuit board – they serve an essential purpose, but they’re basically useless until you plug them into a power source and let energy surge through them.

In this article you’re going to learn how to make energy surge through your words using vocal expression and hand gestures. [Read more…]

How Many Elevator Pitches?

Here at Tech Ranch, and in basically all other entrepreneur development courses, we discuss “The Elevator Pitch”. It is a fundamental requirement for all entrepreneurs to master in order to articulate what they do, how they do it and why they do it. That being said, however, there are many situations for which the elevator pitch needs to be adjusted to pack the most punch.

Depending on the audience and intended outcome, you won’t want to simply rattle off the elevator pitch you’ve memorized…and for that matter, you shouldn’t have to memorize it! The pieces are there in your mind and you will put them together in different ways depending on who you are speaking with. [Read more…]