By: Ian Luebbers, Founder of Minerva,

When most entrepreneurs put together their pitch, they focus primarily on the words they are going to say. This seems sensible. After all, without words you wouldn’t be able to convey your message.

But it turns out, words are the least important part of your pitch.

According to a widely reported study, the actual words you speak may make up just 7% of your overall communication. The other components are your vocal expression (38%) and your body language (55%). Think of your words as components of a circuit board – they serve an essential purpose, but they’re basically useless until you plug them into a power source and let energy surge through them.

In this article you’re going to learn how to make energy surge through your words using vocal expression and hand gestures. [Read more…]