Itography today announced the launch of support for branded virtual item collections at DEMO Fall 2012, world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, social media and disruptive technologies.
Itography is a virtual item collection game for Android and iOS. Itography provides brands with an alternative to mobile ad campaigns for marketing new or existing products. Items are simply virtual representations of real products. Brands leverage item collections to engage and reward players. Using the mobile app, players pick up and drop items at real places, socially share them, and win prizes from brands.
“Itography is putting products on the map,” said Co-founder and Chief Item Officer Melissa Tyree. “I am happy to announce that Itography is now available for brands as an alternative to mobile ads that smartphone users overwhelmingly ignore. The team has had fun exploring the concept of virtual representations of real products found at places players visit every day. We are looking forward to working with brands to add more diversity to our item universe for our players.”