Krafty Kardashians – what they got that my biz doesn’t .. aka, teach me about marketing!
At Tech Ranch® October 29th, 5:30-7:30
Description: Burned out on the Kardashians? Most of us are and just don’t get it. How can this one “lady” be worth more than my entire tech startup. How did she get there? What is so “it” and can it be replicated? Join Austin’s Marketing Gunslinger as she walks through the Krafty Kardashian case study and learn how they actually use the Pragmatic Marketing Framework to go from (not quite zero) to teen hero. This will be a fun, interactive, and informative presentation. Prepare to laugh, sigh, and learn a bit of marketing from the Kardashians. Everyone will learn something that they can take back on Monday morning to be a better marketer!
Presenter: Elizabeth Quintanilla
Elizabeth is a positive, people-oriented, and performance-driven Marketing Gunslinger, consultant, and speaker who focuses on understanding the customer perspective. She consults on: market research, messaging, channel strategies, understanding the impact of emerging business trends, web technologies and strategies, social, and product marketing. Elizabeth actively serves as a Commissioner on the Austin Community Technology and Telecommunications Commission. On Twitter: @equintanilla