Brian Massey

Mentor | Advisor | Instructor


Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.

His rare combination of interests, experience and neuroses was developed over 20 years as a, computer programmer, corporate marketer and entrepreneur. Website optimization is the science of finding more online revenue without paying to get it.