“…between 80 percent and 95 percent of new product introductions fail.“
—Jack Gordon, CEO of AcuPOLL Research Inc.
From Market to Revenue™ Workshop
Over 80 percent of new products fail! The #1 cause for this is because companies and entrepreneurs
jump to creating new products or services before they understand if anyone other than them thinks it’s a good idea and is willing to pay for it. In the “From Napkin to Revenue” workshop, you’ll learn a proven step-by-step process that helps you discover needs that people are willing to pay to solve, significantly increasing your odds of transforming your entrepreneurial dream into a successful product or service.
What Will I Learn?
During this six hour workshop, you, the aspiring entrepreneur, will learn how to:
- Discover and validate ideas that have the highest potential for success;
- Create products and services that customers want to buy;
- Acquire those valued first customers.
Throughout this highly interactive workshop, you’ll have opportunities to apply the principles to your own idea, ask specific questions and interact with other aspiring entrepreneurs who bring a wealth of knowledge from their individual experiences.
Who Should Participate?
This workshop will benefit any “Aspiring Entrepreneur” in any industry that wants to improve their
opportunity for success as they pursue their entrepreneurial dream. This includes:
- Aspiring Entrepreneurs with a great idea and want to know the right steps to successfully take their idea to market.
- Aspiring Entrepreneurs who thought they had a great idea, but were not able to achieve the
success they were hoping for and are looking for ways to do it better next time. - Aspiring Entrepreneurs that want to do something entrepreneurial, but are still looking for that right opportunity.
About the Instructor
Tom Evans is the Founder and Principal at The Lûcrum Group, Inc. and for over 20 years has been
helping start-ups through Fortune 500 companies create and launch winning products. His experience covers multiple industries, to include technology, financial services, manufacturing and professional services. Tom has leveraged his extensive experience as a consultant and trainer to create a dynamic workshop that will open participant’s eyes to a new way of thinking about their ideas and how to transform these into successful products and services.
A 2-Day Seminar at the Ranch
Part One: October 22, 2012 from 5:30 to 8:30
Part Two: November 2, 2012 from 3:30 to 5:30