Dasheroo’s Story
John Hingley here, I’ve been around the marketing, e-commerce and sales business for quite a while both full-time 
and consulting with great businesses.
What I found in any of the businesses I’ve had the pleasure of consulting with is there’s one huge problem; lack of access to data, or not knowing what to do with it all that great info.
And the more apps and social networks you use, the bigger the problem.
So i f you want the whole, long story about Dasheroo’s genesis, go here, it’s pretty cool.
Bottom line is that most businesses:
- Scurry around trying to find the reports from all the apps all they use,
- Shove them into spreadsheets and Google Docs (or ignore them),
- Do it at the last minute, if at all,
- Don’t keep up-to-the-minute track of what’s moving the business
- So, they don’t leverage all that great info to make smarter decisions to grow their business
Dasheroo give any business access to the key data you need from your apps in one place, updated for you automatically so you can make business decisions in the NOW, not in the past.
I was super lucky to get the attention of James Ryan, Josh Feinberg and Alf Brand who wanted to join in solving this
problem so many businesses have. Collectively, our team knows business applications and how to build them so they provide tons of value.
Bonus? James lives in Austin and we were lucky enough to get office space at the amazing Tech Ranch where our development is done and awesomely managed thanks to Court and Andrew, awesome Austin team additions. So we’re co-based in San Francisco and Austin, doesn’t get any cooler than that.
On top of this killer team, I was able to raise money from our loving friends and family. Thanks for that, again (for some of you it’s start-up #3!). I was also fortunate to get the interest of an amazing VC, Cloud Apps Capital Partners. They believe in everything we’re about; delivering productive business apps in a ‘business freemium’ model. Matt Holleran and Judy Loehr have been amazing to work with.
Down to the brass tacks: it’s free. Yup, free. Small biz guys need a break, but we figure you’ll pay for valuable bells and whistles you really need at some point. So that’s the deal, it’s free, you’ll love all of the functionality you get and when you grow, we grow. Can we shake on that?
So take us for a spin, we’re ready to grow and grow fast. And if you like us, please tell your friends. We don’t want to spend our money on advertising, we’d rather give it to you in the form of a stellar product.
Cheers,
John, James, Josh & Alf
Company Description:
Dasheroo offers free business analytics dashboards to help decision makers within an organization easily access, 
visualize and take action on all the key data from their 3rd party apps and internal systems, all in one place.
With all the talk of ‘big data’, most businesses still struggle to get access to the most important data from their 3rd party apps (Facebook, SFDC, Google Analytics, etc) and data from internal systems in order to make smarter, data-driven decisions to grow their business. It’s a problem for small business who may not know what to look at; growing teams that need a unified view; and agencies that serve these businesses. We solve it with intuitive & free business dashboards.
We’re officially launching on May 5! That means ripping the ‘beta’ label off our logo, as many of our 1,600+ users in 68 countries around the world have told us we should. We’re also very excited to build on our Austin presence.
Social Media Links:
LinkedIn: http://www.linkedin.com/company/dasheroo
Google+: http://plus.google.com/+Dasheroo
Twitter: http://www.twitter.com/getdasheroo
Facebook: http://www.facebook.com/getdasheroo
YouTube: https://www.youtube.com/user/GetDasheroo
