How you craft your company’s messaging can be the difference between achieving success or experiencing failure.
What messages resonate with your audiences?
How can you ensure that you address your customers’ actual needs, instead of assuming you know what they are?
Join us for this session with Annie Hardy as she discusses the value of asking the right critical questions to learn to hone in on your best message, sharpening the competitive edge of your business. Leave with a better understanding of the questions you can ask, and resources you can tap, to more effectively brand your business.
This is the second in our Expanding Your Business Globally series. In this free series you’ll learn from leading experts on topics effecting your business growth and global expansion strategies. Make sure to subscribe to our newsletter for opportunities to register for upcoming webinars.
Annie Hardy is Founder of zeet insights, a market and design research firm that helps clients create compelling, resonant products, and experiences. Ms. Hardy holds a Bachelor’s Degree in Spanish and Communication Arts from Austin College in Sherman, Texas, where she explored language, gender studies, and cultural nuances. She also spent a year at the Universidad Complutense de Madrid, gaining fluency in Spanish. Ms. Hardy is passionate about human-centered design, working with populations that vary from Spanish-speaking immigrants to C-level Corporate executives, and bringing a depth of insight and empathy to every project, every day.