Entrepreneurship 101: Learning to Love Selling

There is nothing harder for a non-salesperson than building a sales pipeline. In Bagging the Elephant I highlight a post about a recent event in NYC, in which entrepreneurs discussed how to build strong enough relationships with larger businesses in order to be taken seriously enough to close deals with them.

This is part of a much broader issue, though, and it's one that is a constant struggle for most small businesses: how do we keep new sales coming in the door, when that's not our background?