A Heretic's Toolkit
How to Communicate 'Dangerous Ideas'
A list by Tyler Emerson - Executive Director of
The Singularity Institute for Artificial Intelligence
Tyler's wisdom: Order the books, read the blogs, and apply the knowledge.
Communication
Made to Stick: Why Some Ideas Survive and Others Die
By Chip Heath and Dan Heath
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
By John Medina
Yes! 50 Scientifically Proven Ways to Be Persuasive
By Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
You've Got to Be Believed to Be Heard, Updated Edition
By Bert Decker
Leadership and Community Building
Tribes: We Need You to Lead Us
By Seth Godin
Framing
Don't Think of An Elephant: Know Your Values and Frame the Debate
By George Lakoff
Words that Work: It's Not What You Say, It's What People Hear
By Frank Luntz
Branding
The Brand Gap, Expanded Edition
By Marty Neumeier
Impressions
Blink: The Power of Thinking Without Thinking
By Malcolm Gladwell
Marketing
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin
Success
Outliers: The Story of Success
By Malcolm Gladwell
Presentation Design
Presentation Zen: Simple Ideas on Presentation Design and Delivery
By Garr Reynolds
Slide:ology: The Art and Science of Creating Great Presentations
By Nancy Duarte
Visual Thinking
A Whole New Mind: Why Right-Brainers Will Rule the Future
By Daniel H. Pink
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
By Dan Roam
Data Display
The Visual Display of Quantitative Information
By Edward R. Tufte
Beautiful Evidence
By Edward R. Tufte
Execution
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
By Guy Kawasaki
Execution: The Discipline of Getting Things Done
By Larry Bossidy, Ram Charan, and Charles Burck
Getting Things Done: The Art of Stress-Free Productivity
By David Allen
Blogs
Mitch Joel's Six Pixels of Separation: Marketing and Communications
http://www.twistimage.com/blog/
Garr Reynolds' Presentation Zen
http://www.presentationzen.com
Duarte Design's Slide:ology
http://www.slideology.com
Guy Kawasaki's How to Change the World
http://blog.guykawasaki.com/
Seth Godin's Blog
http://sethgodin.typepad.com/
TED Blog
http://www.ted.com
Pop!Tech Blog
http://www.poptech.org/blog/
By jonas on 02 December 2008 |